Insurance News Details

Pramerica Life unveils its new plan 'Invest Shield', with Up to 100x Life Cover and ULIP in one Plan

(17-Jun-26   10:05)

Pramerica Life Insurance has launched 'Pramerica Life Invest Shield' today. This is a hybrid life insurance plan that combines term life protection with a unit-linked investment component within a single policy.

The plan is structured so that the life insurance functions as a distinct term insurance layer, while the investment component operates as a ULIP (Unit Linked Insurance Plan) offering nine fund options across equity, debt, and balanced allocations.

It is designed for individuals aged between their early 30s and mid-40s who seek both life protection and long-term wealth creation within a single policy, rather than managing separate term insurance and investment plans.

The plan offers life cover of up to 100 times the annual premium, though the actual multiple depends on the policyholder's entry age, the chosen premium level, and the policy term. Premium payment terms and the policy duration can be customized.

Key Features of Pramerica Life Invest Shield

Life cover of up to 100 times: Financial protection of up to 100 times the annual premium ensures substantial security for the family throughout the policy term.

Return of charges: Mortality charges and premium allocation charges are returned to the policyholder, helping to enhance the overall financial value.

Loyalty incentives: Persistency incentives and maturity benefits that reward customers who remain invested over the long term.

Flexible investment options: The flexibility to choose between two investment strategies and nine fund options across equity, debt, and balanced allocations, catering to diverse risk profiles and investment preferences.

Customizable premium payment terms and policy tenure: The flexibility to align the plan with individual life stages, financial priorities, and long-term financial goals.

Pankaj Gupta, MD & CEO, Pramerica Life Insurance, said, 'Pramerica Life Insurance Invest Shield -reflects where we believe the life insurance conversation in India needs to go. For too long, customers have been asked to make a choice that should not exist - between protecting their family and building their wealth. Customers today think about their financial future as a whole. Pramerica Life Invest Shield is built for that mindset. This launch also reflects our commitment to listening closely to evolving customer needs and responding with solutions that are genuinely differentiated.'

Gupta added, 'We are at an exciting point in Pramerica Life's journey ' three consecutive years of strong, quality growth across every pillar of our business. That foundation gives us both the confidence and the responsibility to bring genuinely differentiated products to market.'

Karthik Chakrapani, Chief Business Officer, Pramerica Life Insurance, stated, 'Pramerica Life Invest Shield has been designed for customers who are looking for a more integrated approach to financial planning ' one that combines meaningful life protection with long-term wealth creation at a stage in life where both priorities become increasingly important. At Pramerica Life, we remain committed to expanding insurance access across India through solutions that are relevant to evolving customer needs and supported by a diversified distribution ecosystem. Through our channels Prahri and Param, catering to the armed forces and paramilitary services respectively, our agency network across Tier 2 and Tier 3 markets, broker and corporate agent relationships, and our direct-to-consumer channel, we are making Pramerica Life Invest Shield accessible to customers across markets and geographies through the mode of engagement that best aligns with their preferences and financial needs.'

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