Insurance News Details

Bharti AXA unveils its new savings-linked life insurance plan

(12-Jul-25   17:25)

Bharti AXA Life Insurance has launched Bharti AXA Life Guaranteed Bachat Plan, a new savings and protection product designed for middle-income Indians. The life insurer says the plan combines life cover with guaranteed savings to help families build financial security.

This plan offers life cover starting from day one. Policyholders get insurance protection of up to 30 times their annual premium. This can be increased up to 50 times with optional rider benefits.

The Bharti AXA Life Guaranteed Bachat Plan assures fixed returns on maturity. Customers can choose how they want to receive the payout, either as a lump sum or as regular income.

The Policyholders can enhance their cover with riders such as accidental death benefit, critical illness cover, hospi-cash, and waiver of premium. This plan also qualifies for tax benefits under the Income Tax Act, 1961.

Prerak Parmar, Chief Growth Officer at Bharti AXA Life, said, the product is aimed at people who want simple and reliable insurance. 'The Bharti AXA Life Guaranteed Bachat Plan is created for people who want protection and savings, both, without any surprises,' Parmar said.

The plan is non-linked and non-participating life insurance plan. It gives customers the flexibility to choose policy term, premium payment term, payout options, and rider combinations to suit their needs.

Bharti AXA Life Insurance said the plan supports its goal to serve wider India with easy-to-understand and practical insurance solutions.

Bharti AXA Life Insurance is part of Bharti Life Ventures Private Limited, a part of the Bharti Group. The insurer began operations in 2006 and now runs over 200 offices across India. The company offers various insurance products for individuals and groups, focusing on affordable and need-based coverage.

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